My creative approach is to find points of tension behind the idea I’ve been interested in. The idea of americanism through the reflections of my eye. I do several iterations on each point and usually end up refining the one I find most complementary of my theory.
For me, Americanism isn’t about america per se, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts: a yearning to turn the page and learn more about your idea. Ultimately, it's about creating memorable reflections of time.